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Amber Electric has recently landed a grant under the SA Government’s Demand Management Trials Program to deliver a trial with 1000 customers with the help of 400 pool pumps, 400 hot water systems and 200 batteries.

Energy Minister Dan van Holst Pellekaan said the grant to Amber Electric would allow direct access to market prices and the ability to manipulate household consumption. On offer are 400 smart devices to control when you use the household hot-water system, 400 smart devices to control when the pool pump goes on, as well as batteries for 200 customers.

Amber Electric, a new energy company which is unlocking the value of renewable energy with an entirely new way for customers to buy electricity, has raised $2.5 million in an investment round led by Square Peg.

A group of Australian investors led by venture capital fund Square Peg has backed the Melbourne-based start-up which aims to revolutionise the way Australian households buy electricity by passing through wholesale rates.

Amber Electric co-founder and co-chief executive officer Chris Thompson tells SmartCompany joining the group of businesses in supporting the strike was an “easy decision.” “It heavily aligns to what Amber is all about,” he says. “It was a 30-second decision.”